Cycling is more than just training, more than lycra, it is a way of life. You can commute to work in "cycling-style" with plenty of cool gadgets and fashion accessories available to bike riders everywhere. #inspiredToRide

Do you remember your first bike? Most people do. It is a big part of a kid's life, that access to freedom, to the ability to go further, to go faster, to go and see friends, to have fun on the bike. Not everyone can play basketball, or swim, but pretty much everyone worldwide can ride a bike.